Social

As the day-to-day copywriter for cystic fibrosis and COVID-19 clients, I’ve created social ads across Instagram, Facebook, and Reddit. Beyond honing my skills in multi-platform DTC campaigns, I’ve really enjoyed acting as copy lead for P&P’s agency socials and working on TikToks during pre-production and on set.

choosy kitty tiktok

Our former client Novavax tasked the team with introducing their new COVID-19 vaccine option on TikTok after it received Emergency Use Authorization (EUA). I contributed by:

  • Developing the concept

  • Writing the script

  • Working with my art partner on the pre-production book

  • Providing feedback on shoot location and casting the VO talent

  • Assisting on set during the shoot

Choosy Kitty won “Best Pharmaceuticals Social Media Campaign” at the 2024 Internet Advertising Competition. Overall, our Novavax educational TikTok campaign (consisting of 5 videos) generated 42MM impressions.

Learn more about the campaign, here.

COJOLYA BRAND AWARENESS

  • ABOUT

    I was a Princeton in Latin America fellow at the Cojolya Association of Maya Women Weavers in Santiago Atitlán, Guatemala. As a small organization, social media was an invaluable free tool for building brand awareness. We used our socials to sell textile products, fundraise, and share weavers’ stories.

  • Community management

    I was responsible for Cojolya’s social media from photography to personally engaging with followers. I updated our content strategy by writing bilingual social copy and highlighting our distinctly local approach to textiles and social programming for weavers and their families.

  • Community building

    Through comprehensive digital outreach including active participation in fair trade campaigns, I increased our followers by 30%. We also won a Common Objective sustainability award, gained 4 new wholesale distributors, and found more clients who contracted our weavers for custom designs.